When you visit our website and use our mobile apps, we use different applications to analyse and optimise the user experience of our (online) advertising campaigns. Depending on the area of use, these applications are purely cookie-based, or combine tracking codes implemented on our website that send information to third-party servers with cookies, or are permanently integrated into our mobile apps, which may also involve transfer of data to third-party servers. If they are not strictly necessary for the functionality and security of the operation of our website or our products, cookies and these tools for optimisation and analysis are only used if and to the extent we obtain your consent.
What’s more, we would also like to point out that the technologies described below (with the exception of the technologies listed under Clause 5) are only used on our websites and not in PlanRadar products.
Cookies are text information that is saved in your browser to provide various information permanently or for a limited period of time depending on their purpose. Functional cookies support some essential functions of our website and adapt the content in accordance with your preferences. What’s more, cookies combined with tracking codes implemented on our website help us to optimise online advertising campaigns and to analyse user behaviour on our website in order to further improve the user experience when you visit our website or use our mobile apps.
These cookies are required for the proper functioning and display of our websites, such as navigation and security-relevant functions. Additionally, they help us to adapt our website according to your language preferences. You can set your browser so that these cookies are blocked or so that you are notified of these cookies. Some areas of our website may then no longer work or work incorrectly.
These cookies allow us to count visitors and the sources through which visitors reach our website so that we can measure and improve the performance of our websites. The information collected by these cookies is anonymised wherever possible.
These cookies are used to display personalised content that matches your interests and to measure the performance of our marketing activities. They can be used by us and our advertising partners to create a profile of your interests and show you relevant adverts on other websites. If you do not authorise these cookies, you will receive less targeted advertising.
In addition to cookies, we also use analysis systems in our mobile apps for Android, iOS and Windows. These services help us to maintain the fault-free operation of our products (by providing crash reports) and to optimise the functions offered in our product and to optimise our marketing campaigns (by providing interaction data).
You can control the use of cookies in your browser, for example so that cookies used by us or third parties are generally blocked. Fully disabling cookies may lead to the functionality of our websites and products being restricted or completely prevented. What’s more, you can also set your preferences for processing of your data on our website: edit cookie settings.
To provide essential functions of our website, various functional cookies are placed in your browser. The information contained in these cookies is not transferred to third parties and does not contain any personal data.
Supported functions are, in particular, the provision of different language and regional versions of our web content and interactive elements such as expandable website menus.
These cookies are strictly necessary for the operation of our website and cannot be disabled. Processing is on the basis of our legitimate interest (Article 6 (1) (f) GDPR), specifically maintaining the fault-free operation of our website.
We use Cloudflare from Cloudflare, Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter referred to as “Cloudflare”) to make our websites faster and safer.
We use the content delivery network provided by Cloudflare for this. Cloudflare uses a cookie to collect information on website visitors. This information may include IP addresses, system configuration information and other information on traffic from and to the website but is not limited to this. The data collected by Cloudfare cookies is not transferred to third parties.
This cookie is strictly necessary for the Cloudflare security functions and cannot be disabled. This processing is on the basis of our legitimate interest (Article 6 (1) (f) GDPR), specifically improving the stability and security of our websites.
To optimise our (online) marketing campaigns, we use cookies that provide information on the source of a website visitor that creates a PlanRadar (test) account, requests access to specific content (whitepapers and e-books in particular) or has registered for events such as product webinars. If users reach our website through paid (online) advertising campaigns, information for these cookies is obtained from the parameters transferred from the URL used. For unpaid visitor sources, the previously visited domain (referrer) is used.
This data saved in your browser is exclusively saved locally on your device and is only transferred during creation of a (test) account at planradar.com or through other enquiries described above.
Data provided in this way is processed on the basis of your consent (Article 6 (1) (a) GDPR).
We use the Clixtell service from Clixtell LLC, 4804 Laurel Canyon Blvd, Valley Village, CA 91607, United States (hereinafter referred to as “Clixtell”) on our websites to identify and prevent fraudulent activity on our websites. The data collected by this service is sent to a Clixtell server in the USA and saved there.
Clixtell has access to the data listed below through a tracking code implemented on our website in conjunction with cookies placed by Clixtell.
Suspicious users and users presumed to be harmful are identified on our website based on interactions with, and the frequency of page views, on our website. To prevent new clicks on our adverts, the IP addresses of these users are saved and transferred to the Google Ads service of Google to prevent these users from being shown the adverts again.
The activities of users of our website are individually recorded to provide us with an insight into behaviour on our website. Corresponding records are only available in anonymised form and neither we nor Clixtell can assign these to individual users.
You can find additional information and the data protection provisions in Clixtell’s data protection policy.
Data is processed on the basis of your consent (Article 6 (1) (a) GDPR).
We use various services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (hereinafter referred to as “Google”) on our website. These services and the information they collect help us, through the conclusions drawn on user behaviour on our website and on the interaction with our (online) advertising campaigns, to optimise our web presence. The data collected by this service is sent to a Google server in the USA and saved there.
Google Analytics is a web analysis service and helps us to optimise our website and our (online) advertising campaigns. Google has access to the data listed below through a tracking code implemented on our website in conjunction with cookies placed by Google Analytics. If users have a personal Google account, Google can compare the information collected on our website with their accounts.
Optimisation of our website
Conclusions from information obtained on user behaviour on our website help us to constantly improve the content and functions offered to continue to offer you the best user experience. What’s more, website visitors can be segmented via demographic information and location information provided by Google and these segments can be compared.
Transfer of data to Google Ads
Google Ads is an advertising platform operated by Google and which allows paid (online) advertising campaigns in the Google search engine, in the extended advertising network of Google (display advertising) and on the Youtube video platform operated by Google.
Data from Google Analytics (specifically interaction data such as (test) account creation, form completion on our website or viewing of individual pages) is transferred to Google Ads to measure the performance of our campaigns and marketing activities after users have interacted with them.
Additionally, target group segments formed in Google Analytics, based on the information listed above, are used in Google Ads for remarketing to users.
Transfer of data to Google Optimize
Information collected through Google Analytics may be transferred to the Google Optimize service. You can find additional information on Google Optimize in the next section on Google Optimize.
The Google Optimize service is used to test various design variants of our website to improve the functionality of our web presence and the appeal of the content offered in this way. Google obtains the data described below through a tracking code implemented on our pages, via connected systems (Google Analytics) and cookies placed by Google Optimize.
In addition to data collected by Google Analytics, Google Optimize uses cookies to identify users to be shown specific design variants.
Measuring user activity from the view of a specific design variant of our website helps us to improve the user-friendliness of our web presence.
You can find additional information in Google’s privacy policy.
Data is processed on the basis of your consent (Article 6 (1) (a) GDPR).
We use Hotjar on our websites. This web analysis service is offered by Hotjar Ltd., St. Julians Business Centre, Elia Zammit Street 3, St Julians STJ 1000 (Malta) (hereinafter referred to as “Hotjar”).
Hotjar has access to the information listed below through a tracking code implemented on our website.
Hotjar enables us to continuously improve the offerings of our websites and your user experiences of these by anonymously recording and evaluating the interactions of individual, randomly chosen visitors of our websites to further improve the user friendliness of our websites and to make them more interesting for you.
Heat maps in Hotjar can visualise clicks on specific elements of the website and the scroll depth.
The activities of users of our website are individually recorded to provide us with an insight into behaviour on our website. Corresponding records are only available in anonymised form and neither we nor Hotjar can assign these to individual users.
You can find additional information and the data protection provisions in Hotjar’s privacy policy.
Data is processed on the basis of your consent (Article 6 (1) (a) GDPR).
We use the services of Personalize from Human Marketing LCC, 9551 Irvine Center Drive, Irvine, CA 92618, United States (hereinafter referred to as “Personalize”) on our website. This service uses Matomo web analysis software to help to identify the interests of our users based on pages visited on our website. The data collected by this service is sent to a Human Marketing LCC server in the USA and saved there.
Personalize has access to the data listed below through a tracking code implemented on our website in conjunction with cookies placed by Personalize.
Data collected by Personalize allows us to adapt content on our website and in marketing and onboarding email campaigns according to our users’ interests.
You can find additional information and the data protection provisions in Human Marketing LCC’s privacy policy.
Data is processed on the basis of your consent (Article 6 (1) (a) GDPR).
We use Facebook Pixel, a service of Facebook Inc., 1601 South California Avenue, Palo Alto, CA 94304, USA (hereinafter referred to as “Facebook”) on our websites. The data collected by this service is sent to a Facebook server in the USA and saved there.
Facebook has access to the information listed below through a tracking code implemented on our website. This information can be assigned to a user ID via a cookie placed by Facebook. Facebook can assign the collected information to your personal Facebook profile, if you have one, via this ID. We would like to point out that we only have access to aggregated data, and therefore no personal information, from Facebook.
Transferring interaction data (conversion tracking in particular) to Facebook means that the performance of advertising campaigns on Facebook can be measured and optimised.
Facebook uses data collected on our and other websites to create an interest profile to show you adverts tailored to your interests when you use your Facebook profile or visit websites that are part of Facebook’s advertising network.
What’s more, Facebook may search for lookalike audiences in its own network who visit our websites and/or have engaged in specific behaviours on our website or in our mobile apps to reach users with similar interests via paid adverts.
Via the user ID saved in the cookie placed by Facebook, users who have visited our website or engaged in specific behaviours on our website or in our mobile apps can be remarketed to via paid adverts when using Facebook or visiting websites and apps that are part of Facebook’s advertising network.
You can find additional information and the data protection provisions in Facebook’s privacy policy.
Data is processed on the basis of your consent (Article 6 (1) (a) GDPR). We would like to point out that we do not receive any information on the specific content of the transferred data and its use by Facebook.
We use the tracking technology of HubSpot Inc., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland (hereinafter referred to as “HubSpot”) on our websites. Data collected on our website helps us to obtain additional information about website visitors and PlanRadar account users. The data collected by this service is sent to a Hubspot server in the USA and saved there.
Hubspot has access to the data listed below through a tracking code implemented on our website in conjunction with cookies placed by Hubspot. What’s more, we also receive information through tracking pixels (and web beacons) in emails that are sent on our behalf via the Hubspot service.
If website visitors already have business relations with us and are therefore recorded in our CRM systems, user data is collected to give us an insight into their behaviour on our website.
Paid advertising campaigns can be controlled in Hubspot by connecting it to our advertising accounts. Collecting the data mentioned above helps us to optimise these campaigns.
We can use the information on your interaction with emails sent by us to optimise the content of these emails, in order to offer you the best user experience.
You can find additional information and the data protection provisions in Hubspot’s privacy policy and our privacy policy.
Data is processed on the basis of your consent (Article 6 (1) (a) GDPR).
We use the LinkedIn insight tag from LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter referred to as “LinkedIn”) on our websites. The data collected by this service is sent to a LinkedIn server in the USA and saved there.
LinkedIn has access to the data listed below through a tracking code implemented on our website. A cookie placed by LinkedIn can be used to assign this information to a user ID, with which LinkedIn can assign the collected information to your personal LinkedIn profile if you have one. We would like to point out that we only have access to aggregated data, and therefore no personal information, from LinkedIn.
Transferring interaction data (conversion tracking in particular) to LinkedIn means that the performance of advertising campaigns on LinkedIn can be measured and optimised.
We obtain an insight into the demographic information of our website visitors via LinkedIn (job title, employer, sector). This information is only provided in aggregated form so that we cannot draw any conclusions about individual users.
The user ID saved in the cookie placed by LinkedIn can be used for remarketing to users that have visited our website, or engaged in specific behaviours on our website, via paid adverts when they use LinkedIn services.
You can find additional information and the data protection provisions in LinkedIn’s privacy policy.
Data is processed on the basis of your consent (Article 6 (1) (a) GDPR).
We use the tracking pixel from Microsoft Bing Ads from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (hereinafter “Microsoft”) on our websites. Microsoft Bing Ads enables us to raise awareness of our offering on external websites. The data collected by this service is sent to a Microsoft server in the USA and saved there.
Microsoft has access to the data listed below through a tracking code implemented on our website in conjunction with cookies placed by Microsoft. A cookie placed by Microsoft can be used to assign this information to a user ID with which Microsoft can assign the collected information to a user profile. We would like to point out that we only have access to aggregated data, and therefore no personal information, from Microsoft.
Transferring interaction data (conversion tracking in particular) to Microsoft means that the performance of advertising campaigns in Microsoft Bing Ads can be measured and optimised.
You can find additional information and the data protection provisions in Microsoft Bing Ad’s privacy policy.
Data is processed on the basis of your consent (Article 6 (1) (a) GDPR).
We use Zoho Sales IQ, a service of Zoho Corporation, 4141 Hacienda Drive Pleasanton, CA 94588, USA (hereinafter referred to as “Zoho”) on our websites. Zoho allows users of our website to contact our customer support team via the live chat provided. The data collected by this service is sent to a Zoho server in the USA and saved there.
Zoho has access to the data listed below through a tracking code implemented on our website in conjunction with cookies placed by Zoho. A cookie placed by Zoho can be used to assign this information to a user ID, with which Zoho can assign the collected information to a user profile and compare it to data in other Zoho applications, specifically in our CRM system.
Users can directly contact our customer support team via the live chat on our website to obtain information on our product or to make personal appointments with our sales team.
You can find additional information and the data protection provisions in Zoho’s privacy policy. You can find information on how your data is used in our own systems in our privacy policy.
Data is processed on the basis of your consent (Article 6 (1) (a) GDPR).
We use the tracking pixel from Google Ads from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google”) on our websites. Google Ads enables us to raise awareness of our offering on external websites. The data collected by this service is sent to a Google server in the USA and saved there.
Google has access to the data listed below through a tracking code implemented on our website in conjunction with cookies placed by Google. A cookie placed by Google can be used to assign this information to a user ID with which Google can assign the collected information to a user profile. We would like to point out that we only have access to aggregated data, and therefore no personal information, from Google.
Which information is collected?
How is the collected data used?
Measurement and optimisation of campaign performance
Transferring interaction data (conversion tracking in particular) to Google means that the performance of advertising campaigns in Google Ads can be measured and optimised.
Remarketing
Via the user ID saved in the cookie placed by Google, users who have visited our website or engaged in specific behaviours on our website or in our mobile apps can be remarketed to via paid adverts when using Google or visiting websites and apps that are part of Google’s advertising network.
Additional information
You can find additional information and the data protection provisions in Google’s privacy policy.
Data is processed on the basis of your consent (Article 6 (1) (a) GDPR).
We use the Adjust analysis technology from Adjust GmbH, Saarbrücker Str. 36, 10405 Berlin, Germany (hereinafter referred to as “Adjust”) in our mobile apps. Adjust is permanently integrated into our mobile apps (Android/iOS/Windows) and gives us an insight into visitor sources that have led to our app being downloaded or a PlanRadar (test) account being created in one of our apps.
Adjust gives us insights into how paid and unpaid marketing activities have led to our mobile app being installed or a PlanRadar (test) account being created in our mobile apps.
To optimise campaigns, information on installations or created accounts may also be passed on to advertising platforms (Google and Facebook in particular).
Information on the marketing activities that have led to creation of a PlanRadar account are saved in the CRM systems that we use to optimise campaign performance. You can find information on how data is processed in our CRM systems in our privacy policy.
You can find additional information and the data protection provisions in Adjust’s privacy policy.
Data is processed on the basis of your consent (Article 6 (1) (a) GDPR).
Google Firebase is a platform from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (hereinafter referred to as “Google”) for mobile apps (Android) that is operated by Google. Firebase is permanently integrated into the PlanRadar mobile Android app and is used to ensure the proper functioning of our product and to record user behaviour during the use of our product.
Ensuring the functionality of our products
Crash reports are used in conjunction with the collected device data to improve the stability and security of our products and ensure the functionality on various devices.
Optimisation of the product offering
User interactions are evaluated to improve and optimise our product offering.
You can find additional information and the data protection provisions in Google’s privacy policy.
Data is processed on the basis of our legitimate interest (Article 6 (1) (f) GDPR), specifically improving the stability and security of our mobile apps.