How Goran Bajić and PlanRadar have partnered up to streamline the construction industry in Serbia
The concrete industry, a cornerstone of construction and one of the most widely used materials globally, still lags behind other industries in adopting digital processes and solutions. One of the greatest challenges remains to introduce innovative methods to optimise existing workflows and fully integrate technology into this vital sector.
In Serbia, Goran Bajić identified this gap as a significant pain point for his business. In 2022, he partnered with PlanRadar to support the industry and bridge this digital divide. By leveraging his extensive network, Goran is creating awareness and establishing a prominent position for PlanRadar within the industry.
Goran’s journey as an official PlanRadar Growth Partner began when he recognised the value and capabilities the platform had to offer to him as an end-user. According to Bojan Petković, PlanRadar’s Head of Sales for Europe and Head of the Growth Partner Program, partnerships like Goran’s are crucial:
“PlanRadar seeks motivated industry professionals like Goran, who expand our reach and presence in regions where a Partner’s commitment and expertise support our expansion. Our Partners’ dedication is pivotal in achieving significant global growth.”
Example project: Moračica bridge, Montenegro
Motivations for joining the Growth Partner Program
As a proactive player in the concrete industry, Goran was eager to share his positive experience of the PlanRadar platform with his business partners. PlanRadar’s intuitiveness and ease of use was one of the most appreciated values perceived by his business network.
From the start, his motivation stemmed from his personal experience with PlanRadar, which led to improvements in organisation, defect detection on-site and reduced manual paperwork. The platform enabled real-time tracking and efficient communication, ensuring timely delivery of quality concrete orders.
Building strong connections
Goran Bajić prefers personal introductions to the platform within his network. When interest arises, he focuses on one-on-one presentations to showcase PlanRadar’s features and ease of use in various scenarios. A key aspect of his discussions is the value of digitising workflows, emphasising the time savings and quality improvements achievable with digital tools.
Example project: Bar-Boljare motorway
Results and highlights
Over the past two years, Goran has referred over 100 contacts to PlanRadar. Some of the region’s top companies, including Energogroup, Brigate, and UDI Group, have adopted the platform for their projects, thanks to his efforts and the close collaboration with our sales teams.
Beyond financial benefits, Goran has experienced significant professional growth and continues to tackle the challenges of digitising the industry. He acknowledges that “gaining professional development and tackling the challenge of digitising a very conservative industry in Serbia has been a rewarding experience”.
The collaboration between PlanRadar and Goran has resulted in multifaceted success, including increased revenue, network growth, and significant potential for future collaboration and expansion of his own business.
Example project: Moračica bridge, Montenegro
How Growth Partners collaborate with PlanRadar
PlanRadar provides comprehensive support to its Partners, ensuring that the partnership delivers benefits for both sides. After signing a collaboration agreement, Partners independently seek new contacts, sharing them with PlanRadar through a centralised Partner Portal. The more recommendations and introductions a Partner makes, the greater the additional revenue generated.
Interested in growing your business and simplifying the industry like Goran? Join PlanRadar’s Growth Partner Program and start your personal journey today.
